Digital Marketing Essentials

Categories: Digital Marketing
Wishlist Share

About Course

Welcome to Digital Marketing Essentials

Digital marketing shapes how modern brands are discovered, chosen, and remembered. This course takes you from zero to a confident, practical understanding of how businesses attract audiences and turn them into loyal customers across search, content, social media, email, and paid advertising.

You will work through five modules. Each module contains a detailed reading lesson followed by a short knowledge-check quiz. When you finish all five, you sit a comprehensive final certification exam. Your progress and results are recorded automatically in your student dashboard.

How this course works

  • Learn — read the lesson and study the examples.
  • Check — take the short module quiz; retry as many times as you need.
  • Certify — pass the final exam (70% required) to complete the course.
Show More

What Will You Learn?

  • Explain what digital marketing is and identify its core channels
  • Map the marketing funnel from awareness to consideration, conversion, and loyalty
  • Build target audiences and buyer personas and set SMART goals with clear KPIs
  • Apply SEO and paid-search basics to help a business get found online
  • Plan content, social media, and email campaigns that engage an audience
  • Measure performance with web analytics and calculate ROI and ROAS

Course Content

Module 1 — Foundations of Digital Marketing
What digital marketing is, the channels it uses, and the core concepts — the funnel, audiences, personas, and goals — that underpin every campaign.

  • 1.1 What Is Digital Marketing?
  • Module 1 Quiz — Foundations of Digital Marketing

Module 2 — Search Marketing: SEO & SEM
How search engines find and rank pages, and how SEO and paid search work together to help people discover a business.

Module 3 — Content & Social Media Marketing
How valuable content and the major social platforms build an audience, earn engagement, and tell stories worth sharing.

Module 4 — Email Marketing & Analytics
How to reach an audience you own through email, segment it effectively, and measure results with email and web analytics.

Module 5 — Paid Advertising & Strategy
How display, social, and pay-per-click advertising work, how to budget and build a campaign, and how to prove its return.

Final Certification Exam
A comprehensive exam covering all five modules. You must score 70% or higher to pass and complete the course.